This is an informative report to educate you on understanding how the event ticket market works and how to get the tickets that you want for the fairest price. The event ticket market consists of two parts, the primary ticket source and the secondary ticket source. The primary sellers are where the tickets first originate, the main ones being Ticketmaster and LiveNation. The secondary market consist of many different ticket websites, these are where ticket brokers and individual sellers list their tickets that they have gotten for resale.
You should always start your ticket search first at one of the primary seller websites that I mentioned earlier; there you will be able to get tickets at face value plus fees. First thing you need to do is find out the actual on sale to the public date of the event in which you want to go to. Do this by going to Ticketmaster and or LiveNation and search the name of the event that you want. There you will find out if the on sale date already happened or not. If you haven't missed it, on the day and time of the on sale you must get to your computer and also have a phone ready. One or Two minutes prior to the on sale time you can start the process of ordering your tickets online and at the same exact time you should be calling them on their 800 number, order from which ever gets through the process first.
A thing to remember is that at the primary seller you do not get to choose the section that you want as sections are given out on a first come first serve basis. That being said especially for really popular events there will be many people trying to secure the same tickets as you at the same time. The section and row that you want the most might very possibly and usually already sold out and then they will automatically assign you the next best section available. If the section they are offering is either too far from the action or just a bad section, you do not have to accept them. They will give you the option to throw the tickets back, you should do this, you do not have to buy the first ones they give so through them back and try again. Sometimes the next ones you get will be better but most of the time not! Abort the situation and this is when you want to turn to the secondary market as there you will get to choose the section you want, but at market value.
The secondary market is very large and there are many secondary market websites.
Prices will vary from site to site so check several for price differences. An Important thing to know is all secondary market websites will have virtually the same exact inventory as each other, but the initial ticket prices and fees will vary. Be aware that the "biggest" or most advertised ticket websites have the same inventory as the "smaller" less advertised sites and often have a higher final cost then the less advertised sites. Shop around and also do an internet search for promo codes as they are usually available and will help to drive down your final cost.
A great thing about the secondary market is that you get to pick the exact section that you want to sit in, even Front Row! But at market value of course. Another important thing to know is the pricing of tickets on the secondary market are driven by supply and demand just like all other commodities. If the supply is low and the demand is high, the tickets will rise in price and vice versa demand low supply high. The tickets will drop sometimes even below the face value of the primaries or rise above. One such example is, if your favorite Sports team has a bad win loss record and or also not in contention of a title, the tickets can drop drastically even below face value as the broker or seller of the tickets don't want to get stuck with the tickets. This can also happen with a concert or theater show that has not sold out. That was one example of why the secondary market is so great and why you might get your tickets there for less than the primary website. The primary sites will never lower their price even if the event is tanking bad!
Following up my point. If you decided for whatever reason that you want to go to the secondary market. Check several websites, search the internet for coupons, don't settle for the most advertised website as inventories are usually identical and prices vary, and then pick your favorite website!
I do hope that this lesson has educated you to understand how the event ticket market works and helped you to be a better informed and happier fan.
Joel Zoot - owner and manager of http://www.orderseats.com/
Here you will find the best deals on the concert, sports and theater tickets to the event that you want to be at. Now you have a Ticket Connection!
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